POSH TVC
After a full month of preparation—designing every detail of the set, crafting the perfect decorations, selecting refined wardrobes for the actors, and building a visual world that mirrors the identity of POSH—we arrived at a TVC that feels like a soft whisper of luxury. The mood is intentionally dark, elegant, and minimal. Soft light follows every movement, reflecting POSH’s signature aesthetic: mysterious, refined, and boldly premium. This promo works as a teaser, revealing just enough to spark curiosity, while keeping the full experience hidden… for now.
TVC Message
In this scene, we follow an intimate moment between a couple relaxing on the couch. Her birthday is approaching, and he is quietly stressed—wanting to choose the perfect gift. Torn between silver and gold, he overthinks every detail, wanting something that truly reflects her style. The mood is warm, relatable, and emotionally driven, blending lifestyle storytelling with POSH’s refined identity. At the end, his tension fades as he remembers: with POSH, he can always return or exchange the piece if it isn’t exactly what she loves.
TVC Message
This TVC focuses purely on style, confidence, and movement. Three models step into a seamless white space—minimal, bright, and timeless—allowing the beauty of the jewelry to become the hero. Each model performs with graceful motion, transitioning smoothly from one to another in a dynamic visual flow. The clean background highlights the elegance of the pieces, while the choreography reflects the modern, fashion-forward spirit of POSH. It’s a showcase of purity, style, and effortless sophistication.
Backstage
