MyAccount - Teacher Banking Solutions
MyAccount provides ATM banking services for teachers to access their salaries, simplifying their banking experience through dedicated financial solutions.
The Concept
Lumark produced a three-part video campaign for MyAccount, showcasing teachers' banking experiences. The series includes a first-person view of ATM usage, a day in a teacher's life, and an overview of MyAccount's teacher services, bringing the banking experience to life through professional video production.
Backstage
Behind the scenes at Lumark's MyAccount campaign: Our team followed real teachers through their daily routines, capturing authentic moments at ATMs and throughout their day. The production process involved careful planning, location scouting at various ATM sites, and coordinating with educators to document their genuine banking experiences. Our crew worked to capture both POV shots for the ATM interactions and documentary-style footage to tell the complete story of how teachers interact with MyAccount's services.
The Final Cut
