HITEX TVC Commercial
From the heights of Erbil's tallest tower to the exhibition floor, HITEX 2024 stands as Kurdistan's premier technology showcase, bringing together global innovators to elevate Iraq's digital future.
The Concept
The concept begins with a young woman's journey to the iconic Zanyari Tower, known as the tallest building in Iraq and Kurdistan. The camera captures her determined ascent to the tower's summit, where she emerges onto the highest point with Erbil's stunning cityscape stretching out behind her. From this powerful vantage point, she delivers the announcement of HITEX 2024. The commercial artfully combines close-up shots of her delivery with breathtaking aerial views of the city, symbolically connecting HITEX's mission of technological advancement with the physical heights of this architectural marvel. The visual narrative powerfully conveys how HITEX 2024 will elevate Kurdistan's technology sector to new heights.
Backstage
The production of this ambitious commercial brought together an elite team of professionals who masterfully tackled the unique challenges of filming at such extreme heights. The crew demonstrated exceptional skill in capturing both the human element and the spectacular aerial footage. Safety protocols were meticulously followed while filming at the tower's summit, ensuring both crew security and production excellence. Through careful coordination and professional execution, the team successfully created a commercial that matches the grandeur of HITEX 2024 itself. The result is a stunning visual narrative that perfectly encapsulates the exhibition's vision of technological advancement and innovation.
The Final Cut
