HITEX
HITEX (Hawler International Technology Exhibition), Iraq's premier tech showcase at the Erbil International Fairground, unites hundreds of local and international innovators to drive regional technological advancement. As the lead digital partner, Lumark Agency orchestrates a comprehensive marketing strategy encompassing social media, design, motion graphics, and event coverage to elevate HITEX's digital presence and impact.
- 20M Impressions
- 12M Video Plays
- 10K Pre-registered
Defining the AI Era
HITEX 2025 marked a paradigm shift with its bold new theme: "I Am Data, I Am AI." We moved beyond standard event marketing to position the 6th Edition as the definitive hub for the region's technological future. Our strategy was engineered around the event’s three critical pillars: Artificial Intelligence, The Digital Economy, and Content Creation. By aligning our digital narrative with these tracks, we successfully mobilized the largest tech gathering in Iraq’s history, attracting over +42,000 visitors and +120 participating companies from +36 countries.
The "I Am Data" Campaign
Our collaboration with HITEX 2025 demonstrated our ability to translate complex themes into mass appeal. Centered around the "Red and Data" visual identity, the campaign humanized the concept of Artificial Intelligence. We deployed a segmented content strategy that targeted specific demographics for each day—from government leaders attending the "Smart Cities" panels to the youth demographic engaging with the "Digital Persona" sessions. The campaign seamlessly bridged the gap between complex tech infrastructure and daily human experience.
The Conference Experience
Our coverage captured the intellectual depth of the extensive HITEX Conference agenda, which featured +30 panel discussions, fireside chats, seminars, and workshops. We showcased the insights of +40 expert speakers from industry titans like Asos Harsin discussing Smart Cities and AI investment, to digital influencers like Kaiwan Shaban exploring "Creativity Without Borders." We highlighted the intersection of art and algorithms, proving that HITEX is not just a trade show, but a cultural catalyst for the modern digital economy.
Empowering the Ecosystem
We created a dedicated content series spotlighting the "Erbil Rising" startup hub. A key focus of the campaign was highlighting the massive 145 Million IQD financial support initiative. Through high-quality production, we told the stories of the shortlisted businesses and the +20 winning startups, showcasing how HITEX acts as a financial engine for local growth. This value-driven approach significantly increased engagement from the B2B sector and established the event as a launchpad for entrepreneurship.
Impact & Legacy
The results of the HITEX 2025 campaign reflect the massive scale of the "I Am Data" theme. By successfully promoting the convergence of AI, Economy, and Media, we achieved record-breaking physical attendance and deep digital retention. The campaign proved that the region is fully primed for a data-driven future, establishing HITEX 2025 not just as an event, but as the premier milestone in Iraq's digital transformation.
- 20M Impressions
- 12M Video Plays
- 10K Pre-registered
