HITEX
HITEX (Hawler International Technology Exhibition), Iraq's premier tech showcase at the Erbil International Fairground, unites hundreds of local and international innovators to drive regional technological advancement. As the lead digital partner, Lumark Agency orchestrates a comprehensive marketing strategy encompassing social media, design, motion graphics, and event coverage to elevate HITEX's digital presence and impact.
- 30M IMPRESSIONS
- 6M REACH
- 4M ENGAGEMENT
Marketing Strategy
Our digital marketing campaign for HITEX 2024 achieved extraordinary results across two distinct phases. The pre-event phase generated an impressive 3.5 million reach and 23 million impressions, setting the stage for unprecedented engagement. During and after the event, we maintained strong momentum with an additional 2.5 million reach and 7 million impressions. Our strategic approach to content creation and distribution resulted in over 20 million video plays and 600K thruplays, demonstrating the compelling nature of our content strategy.
Digital Marketing Campaign
Our collaboration with HITEX 2024 has delivered exceptional results, demonstrating our mastery in digital marketing. With a remarkable reach of 6 million users and 30 million impressions, our campaign has successfully engaged an unprecedented audience scale. Our video content has achieved an outstanding 20 million plays, showcasing its compelling appeal and effectiveness in capturing viewer attention. Furthermore, the campaign generated 370K clicks and 600K thruplays, indicating deep audience engagement. These impressive metrics highlight our ability to create powerful and results-driven digital marketing campaigns that exceed client expectations and set new industry benchmarks.
Digital Excellence
Our dynamic marketing campaign for HITEX 2024 set new benchmarks in event promotion, combining cutting-edge production value with strategic digital outreach. From compelling social media content to high-quality video production, our comprehensive marketing approach captured the exhibition's innovation spirit and drove unprecedented engagement across all platforms, establishing HITEX 2024 as the most visible tech event in Iraq's history.
HITEX Promo
Our promotional coverage captures the grandeur of HITEX 2024, showcasing the exhibition's various segments from Future Stars to high-level conference sessions. The video content provides an immersive journey through the exhibition halls, highlighting the impressive array of participating businesses and their outstanding displays. From dynamic keynote speeches to interactive panel discussions, we documented every aspect of this premier technology event, creating content that not only promotes the current exhibition but also builds anticipation for future editions.
Showcasing Creativity
In this captivating video coverage of HITEX 2024, we highlighted the groundbreaking VR experiences that served as a major attraction for visitors. The immersive technology demonstrations created an unprecedented level of engagement, drawing crowds eager to explore the future of digital interaction. Leading tech companies showcased their latest VR innovations, offering visitors hands-on experiences that brought cutting-edge technology to life. This segment particularly emphasized how HITEX 2024 provides an ideal platform for companies to demonstrate their technological capabilities and connect with an engaged, tech-savvy audience. The footage captured the excitement and wonder of visitors as they discovered the transformative power of virtual reality, underlining HITEX's role as the premier venue for experiencing tomorrow's technology today.
The Sponsor
We created dedicated content series spotlighting HITEX 2024's prestigious sponsors and exhibitors. Through professionally produced videos and engaging social media content, we highlighted each sponsor's unique contribution to the technology ecosystem, creating valuable exposure for participating brands while emphasizing HITEX's role as a premier networking platform.
Results
Our campaign for HITEX 2024 delivered remarkable results that speak to the power of strategic digital marketing. The combined reach of 6 million across all phases, total impressions exceeding 30 million, and 370K clicks drove significant engagement. With 600K thruplays and 20 million video plays across all platforms, our content resonated deeply with
- 30M IMPRESSIONS
- 6M REACH
- 4M ENGAGEMENT
